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- Makerverse on the Creator Economy: Issue #76
Makerverse on the Creator Economy: Issue #76
Enjoy this week's issue on the latest (and greatest) news on the Creator Economy, Crypto, NFTs, and now: The Ownership Economy!
Visa buys a CryptoPunk as it takes first steps into 'NFT Commerce' (BONUS: Tweetstorm from Head of Crypto at Visa below!) — www.theblockcrypto.com
Visa bought CryptoPunk 7610, one of 3,840 female punks, for around $150,000 last week.
CryptoPunks are considered the original NFTs, launched in 2017 by Larva Labs.
These are a collection of 10,000 pixel art images of misfits and eccentrics.
Each CryptoPunk has its own personality and unique combination of features.
What does this lead to?
“Art has the power to inspire and unite — inviting us all to dream and experience the world together.”
Visa launched its new NFT program with Micah Johnson. Together, they want to help Creators and Small Businesses to understand how to use NFTs to create and sell their digital works.
Head of Crypto at Visa Cuy Sheffield tweeted:
1/ I’m incredibly excited for @VisaNews to partner with @Micah_Johnson3 to build a new program focused on how we can help creators leverage NFTs to participate in digital commerce
— Cuy Sheffield (@cuysheffield)
Oct 13, 2021
2/ We believe that we are at the beginning of a digital renaissance in the world of art and content creation — a flourishing ecosystem of artists, musicians, writers, photographers, and curators building communities at the intersection of culture and commerce.
— Cuy Sheffield (@cuysheffield)
Oct 13, 2021
3/ New technologies emerging in the crypto ecosystem, like NFTs have the potential to lower the barrier to entry for digital creators across the world to build their own small businesses
— Cuy Sheffield (@cuysheffield)
Oct 13, 2021
4/ NFT visionaries like former MLB player turned crypto artist @Micah_Johnson3 are at the forefront of this new segment of the creator economy
— Cuy Sheffield (@cuysheffield)
Oct 13, 2021
5/ Through his art, Micah has built an amazing community of thousands of supporters who collect his work and share the vision at the heart of it: transcending limits placed by socioeconomic status, race and gender and encouraging children to dream without restraint.
— Cuy Sheffield (@cuysheffield)
Oct 13, 2021
6/ We’re partnering with Micah to build a global program designed to help creators understand NFTs and how to harness them for producing and selling digital goods. Following an open application process, we will select a group of creators to serve as our inaugural class.
— Cuy Sheffield (@cuysheffield)
Oct 13, 2021
7/ We’ll be sponsoring this small group and helping them navigate both crypto and traditional payment infrastructure. We’ll also look to foster meaningful relationships between creators and Visa’s global network of partners, who can help creators reach new audiences
— Cuy Sheffield (@cuysheffield)
Oct 13, 2021
8/ I’m excited to share more about this program and our work over the next few months as we look to help onboard millions of new consumers and creators across the world into the NFT ecosystem.
— Cuy Sheffield (@cuysheffield)
Oct 13, 2021
Back to the Creator Economy with Gerry Tan:
Web3 Tool of the Week:
Build Web3 projects in minutes with smart contracts you control, tools that accelerate your workflow and intuitive SDKs and widgets for developers.
Connect with people without texts, videos, and emojis - out in the real world with your own Lemonade Stand!
Connect your Community with NFTs, Social Tokens, Events, and Other Content.
Collab with other Lemonade Stands! #makelemonade
Who Created 'The Passion Economy' Thesis?
Top Reads in case you missed them!
A small portion of Creators (i.e. Podcasting & Education) still reaps the most revenue for their work across multiple platforms.
The Creator Economy is real and it is here to stay, even Facebook is all-in on Creators.
But, then there's this story:
"He Made 7 Million In 49 Days Selling NFTs"
Total CryptoArt (NFT) Market Cap | 2021
A new normal forced by the pandemic is bringing out a wave of Creators for a Decentralized Economy
What can this Creator Economy expect in the year to come?
Help build a better YouTube for Creators
Creators like you have made YouTube what it is today, now we want your help to shape its future.
From getting started to improving your channel’s performance, these resources help you continue to learn and grow.
Patreon CEO and Co-Founder Jack Conte and Chief Product Officer Julian Gutman spoke on a panel at The Creator Economy Summit, where they were asked about the membership platform’s plans for Crypto.
"There’s clearly enormous innovation happening in the crypto and NFT space,” Gutman said.
Wait, is it the 'Ownership Economy'?
The Rise of Community from Circle.so Founder:
I'm thrilled excited to announce that @circleapp has raised a $24.7m Series A led by Tiger Global at a $200m valuation!
This round will help us become the defacto all-in-one community platform for all creators and brands next year.
Here's the plan ⬇
— Sid Yadav (@sidyadav)
Dec 7, 2021
The Creator Economy Market Map | CB Insights
We indexed the Creator Economy by measuring the growth of Creator Platforms on Stripe.
Creators are coming online at a record clip—from all around the world.
More and more are earning a living wage doing what they do best and here is why it's so important that they do!
What's Hot for All Creators? What Platform?!
What are the best uses of TikTok for startups?
TikTok has around 50 million daily active users and 92 million monthly active users in the US, up nearly 800% from January 2018.
The average US user opens the app 8 times a day and spends 46 minutes per day on the app.
Businesses that figure out how to leverage TikTok will have an advantage in building brand awareness, cultivating user trust, and efficiently acquiring customers.
For example, John Moon’s (@blondgoblin) legendary cranberry sauce video was so catchy that Ocean Spray posted it on their own channel, where it has over 900K views.
It’s unlikely that Ocean Spray itself would have ever thought to compose a song about the superiority of canned vs. homemade cranberry sauce.
Working with Creators enables brands to tap into a much bigger pool of creativity and reach new audiences!
Thank you to Li Jin for the great research! :)